Featured: Small Market Meetings’s Annual Conference App

smmc-2016-conference

“The Group Travel Family utilizes Yapp at seven major conferences and thirty meetings every year. Yapp is great! Easy to use with changes on the fly and a real communications tool. Yapp makes us look Major League…on a budget.”

– Teresa Burton VP Conferences, The Group Travel Family

About Small Market Meetings’s Annual Conference app 

The SMMC annual conference is hosted by cities nationwide that meet the medium/small criteria. Meeting planner delegates are invited as hosted buyers and discover the destination as well as meet with 250 delegates in a reverse style marketplace. SMMC recognizes networking value among delegates with business and social functions open to all delegates. Pre and/or Post Fams are available.

Peek Inside the App

App Features Used

Explore the app first-hand!

To download the app on a mobile device:

  1. Visit http://my.yapp.us/DNEHQB on your iOS or Android device and follow the instructions on the page
  2. You’ll be asked to install Yapp from the app store (if you don’t have it already)
  3. Open Yapp and tap “Download an existing Yapp” and your app will appear

To view the app on desktop: Visit http://my.yapp.us/DNEHQB

Why we love this app:

As soon as you look at the conference app, it’s evident that it served as the central location for information and interaction for the event. Almost 80% of the attendees downloaded the app and each of them viewed the conference app an average of 29 times. The Crowd Pics page which they’ve labeled “Share photos here” had over 1,000 views and 260 photos were added (that’s 10 more than the number of attendees)! We love the use of the Image and Text page to share valuable information with attendees while adding some color to the app.

About the Small Market Meetings Annual Conference

Small Market Meetings Conference serves the medium/small destination market as well as the 12,500 meeting planners organizing events in those cities. Members of Small Market Meetings receive our bi-monthly magazine featuring targeted content for the meeting planner of medium/small size conferences, conventions and events. The SMMC goal is to connect meeting planners with destinations and venues of interest and provide a continuing knowledge base of information.

Want more? The Pacific Marketing Team has been using Yapp since 2014. Read Verizon’s Yapp story here.