Yapp’s CEO Maria Seidman was featured in the NYTimes along side Yahoo’s new (and pregnant!) CEO Marissa Mayer for working through her pregnancy and delivery. She wouldn’t have expected anything else!

'…some entrepreneurs like Maria Seidman, 34, of Manhattan say they don’t expect anything else. Two weeks ago, in the recovery room after the birth of her second child, she announced the event via (what else?) Yapp, the business she helped found. It helps people quickly publish mobile applications.

'Nobody had any expectations — not my team, my investors, or my family — that I would be in any way connected,' she said. 'I wanted to do it. It was not an obligation. I was updating this app in real time, showing loved ones pictures of the baby. Was that work or life?'

Mrs. Seidman argued that maternity leave itself is 'a false construct,' adding, 'What does that mean in today’s fused world?''
‘…some entrepreneurs like Maria Seidman, 34, of Manhattan say they don’t expect anything else. Two weeks ago, in the recovery room after the birth of her second child, she announced the event via (what else?) Yapp, the business she helped found. It helps people quickly publish mobile applications. ‘Nobody had any expectations — not my team, my investors, or my family — that I would be in any way connected,’ she said. ‘I wanted to do it. It was not an obligation. I was updating this app in real time, showing loved ones pictures of the baby. Was that work or life?’ Mrs. Seidman argued that maternity leave itself is ‘a false construct,’ adding, ‘What does that mean in today’s fused world?”