How can you prove sponsor value beyond booth traffic?
Event sponsors are no longer satisfied with logo placement and a few shout-outs from the stage. They want measurable ROI — brand visibility, leads, and engagement data they can show to their leadership. That’s where your event app changes everything.
With the right platform, you can track engagement in real time, connect attendees directly to sponsor profiles, and deliver data-backed reports that make renewal decisions a no-brainer.
At Yapp, we’ve seen organizers move from manual spreadsheets to dashboards that show who clicked, engaged, and interacted — all from their event app.
Looking for inspiration? Check out how Uncubed used Yapp to cut over $100,000 in event costs and impress more than 30 sponsors.
For more attendee-focused strategies, read our post on boosting engagement before, during, and after events.
What do sponsors actually value most?
Before building out sponsor features, it’s key to align on what “ROI” really means. We’ve heard this straight from sponsors at every level — from nonprofits to global brands.
- Brand visibility: Sponsors crave exposure that lasts beyond the event. A mobile feed, push notifications, or branded app page puts them front and center.
- Lead generation: Attendees can connect directly with sponsor reps through clickable profiles or in-app contact forms.
- Content engagement: Track session attendance, downloads, and interactions tied to sponsor-branded sessions.
- Real-time analytics: Show sponsors which sessions drew the most attention or what content drove app activity.
- Longevity: Keep the event community alive after the event. Sponsors see continued impressions and engagement.
Sponsors aren’t just buying presence; they’re buying performance. The ability to prove value in measurable terms — from app installs to session engagement — turns sponsorship from an expense into a growth channel.
How can your app turn engagement into measurable ROI?
It’s not about adding logos. It’s about connecting the right features with your sponsor goals. Here’s how top organizers make it happen:
- Build branded sponsor pages
Give each sponsor a dedicated page inside your app with logos, bios, social links, and CTAs. This boosts credibility and visibility at once. - Use push notifications strategically
Highlight sponsored sessions or contests with direct push alerts. The Schools That Can nonprofit loved this feature — their director said unlimited notifications were their “favorite feature” because it kept everyone in sync and engaged. - Integrate sponsor-driven content
Feature sponsored videos, PDFs, or polls that keep attendees interacting. Every click becomes a metric you can report back. - Track engagement and report it clearly
After your event, export engagement data — who viewed sponsor pages, clicked links, or downloaded content — and turn that into a visual summary for each sponsor. - Promote sponsors post-event
Keep the app live for weeks after your event. Attendees often revisit to access materials, giving sponsors extended visibility.
When data is organized and accessible, proving sponsor ROI becomes straightforward. Every page view, click, or notification tells a measurable story of engagement and brand impact.
What does sponsor success look like in real life?
Uncubed, a digital skills and education company, runs recruiting events across multiple cities. They needed an efficient way to display Company Profiles, Partnerships, and Sponsors while keeping attendees informed.
By switching to Yapp, they:
- Created 10+ event apps highlighting sponsor brands.
- Reached 3,000+ installs with 400 companies represented.
- Impressed more than 30 sponsors with professional presentations.
- Saved $100,000 annually by replacing printed materials and custom apps.
That’s not just ROI for organizers — it’s direct ROI for sponsors who can see real engagement proof.
We’ve seen similar results with Verizon’s internal events and Schools That Can’s national forums: when the app keeps people informed, sponsors stay happy.
If you’re still using PDFs or last-minute slides to summarize sponsor value, it’s time to upgrade. Your sponsors deserve more than a thank-you logo — they deserve visibility they can measure.
Yapp’s no-code platform helps event pros deliver that clarity quickly. You can build, edit, and update sponsor features anytime — because in events, speed equals value.
How can you get started showing ROI today?
You don’t need a data scientist to deliver sponsor value. With Yapp’s event app builder, you can:
- Add sponsor pages in minutes.
- Track engagement automatically.
- Send reports with built-in metrics.
Start by identifying your top sponsor goals. Then map them directly to features: visibility (logos and content), engagement (push notifications and polls), and metrics (reporting dashboards).
Sponsors who see data come back. And the best part? Yapp makes it simple enough for any event team to pull off — no coding, no IT department, no stress.
Every event app built with Yapp gives organizers a clearer story to tell. Sponsors want proof that their investment worked — and when you can hand them engagement stats and exposure reports that speak for themselves, you instantly strengthen relationships and set your event apart.
When your event app becomes your reporting engine, your sponsor renewals practically sell themselves. That’s real ROI — and Yapp helps you deliver it.
Ready to make your next event better? Start your trial now!
