Content—there seems to be no better way to engage potential attendees than by providing content that is interactive, informative, and entertaining. According to a recent study, 88% of marketers say that interactive content is more memorable than traditional forms of content.
So, what exactly is interactive content?
Interactive content refers to any type of content that requires the reader to take an action in order to engage with it. This can be anything from taking a quiz, to replying to chat feeds, to playing a game, to simply clicking on links.
The beauty of interactive content is that it allows you to collect data about your audience while they are engaging with your content. This data can be extremely valuable in planning future events, as it can help you better understand what type of content your audience wants to see.
In this article, we will go through some examples of interactive content and how you can use it to promote your events.
Why The Event Industry Needs To Embrace Interactive Content
If you work in the event industry, then you know that promoting events can be a challenge. With in-person events ramping back up after the pandemic, it’s hard to make yours stand out from the crowd.
One of the best ways to do this is by embracing interactive content. As we mentioned before, interactive content is a great way to keep attendees involved in the event and collect valuable data about them.
So, if you’re looking for a way to promote your events and get more people interested in attending, then interactive content is definitely something you should be considering.
Different Types of Interactive Content
Now that we’ve talked about why you should use interactive content, let’s look at some of the different types of interactive content you can create.
Quizzes, polls, and contests are all great examples of interactive content that can promote events. In fact, these are some of the most popular types of interactive content on the internet.
Quizzes: Keeping Customers Engaged with Event Marketing
A quiz is a great way to keep potential attendees engaged with your event marketing. Not only are quizzes fun and interactive, but they also give you valuable insights into what your audience is interested in.
You can use quizzes to segment your audience and send them targeted content that applies to their interests.
For example, if you are promoting a big trade show, you could create a quiz that asks questions about the type of music the potential attendee likes. Based on their answers, you could then send them information about the artists that will perform as entertainment at the event.
You can also use quizzes to collect contact information from potential attendees that you can use to follow up with potential attendees and invite them to your event.
Polls: Collecting Valuable Feedback with Event Marketing
Another great way to collect data about your audience is by using event polls. Polls are a quick and easy way to get feedback from potential attendees about your event.
You can use polls to collect feedback about the event itself, such as the type of music that will be played or the speakers that will be speaking. You can also use polls to collect contact information from potential attendees.
Polls are a great way to get valuable feedback that you can use to improve your event. They are also a great way to generate excitement and interest in your event.
Contests: Generating Excitement for Your Event
Contests are a great way to generate excitement for your event. They are also a great way to get potential attendees to take action, such as signing up for your email list or sharing your event with their friends.
Contests are a great way to collect contact information from potential attendees. This is valuable information that you can use to follow up with potential attendees and invite them to your event.
One way to properly handle a contest is by making sure the prize is something that applies to your event. For example, if you are promoting an industry conference, perhaps a prize is a free session with a thought leader at your event, or a promotional giveaway from one of your event sponsors.
Create Interactive Event Content With Yapp
The event industry is always looking for new and innovative ways to engage potential attendees. Interactive content is a great way to do this.
We have gone through some examples of interactive content and how you can use it to promote your events. We hope this has given you some ideas on how you can use interactive content to engage potential attendees and promote your event.
With Yapp, you can easily create and manage interactive content for your event. And if you run into any challenges, our team is always here to help. Yapp also offers the following impressive benefits:
- No Coding or Developers Needed
No coding knowledge? No problem! You don’t need it with Yapp, because Yapp does it all for you. Our simplified drag-and-drop features empower you to quickly add details, upload materials and plan for your event in days instead of months when working with a developer.
- Customizability
Yapp allows you to customize your event app, down to the logo, with no coding skills required! With Yapp, you can dedicate the entire app to events like sales kick-offs, company off sites, or internal training sessions.
- Better Team Communication
Your attendees aren’t the only ones that need to know what’s going on. With Yapp, your team members on the floor can easily download the event app and get instant updates regarding event details so they can adjust when needed to keep things flowing well.
So what are you waiting for? Get started with a free-trial of Yapp today!
