What the Tech?! Lenticular Display

Lenticular Display is 3D in the palm of your hand

Lenticular display, n;

A screen coated with lenticular film, which displays two sets of the same image to produce a 3D effect on the human eye. Lenticular displays are the key to glasses-free 3D displays, including the rumored upcoming Amazon Phone.

HowStuffWorks has a great explanation of how lenticules work that we couldn’t put better:

“This method relies on a display coated with a lenticular film. Lenticules are tiny lenses on the base side of a special film. The screen displays two sets of the same image. The lenses direct the light from the images to your eyes — each eye sees only one image. Your brain puts the images together and you interpret it as a three-dimensional image.”

This technology is being harnessed for new smartphones, televisions and other tech displays to take our viewing experiences to a new level. Amazon’s forthcoming phone has 4 cameras on the front that, it is rumored, will follow your face to adjust the 3D imagery. It seems likely that the goods and services company will use this technology mainly to enhance the shopping experience of their users in the Amazon app store and general marketplace. Their phone could becom the ultimate online shopping tool, letting you truly view objects in full dimension and sitting conveniently in your pocket at all times.

Television and movies, which have already ventured into 3D with a lackluster following, could benefit from glasses-free technology by becoming somewhat more accessible. The current cost and hassle of 3D media without much benefit over 2D might be overturned by a successful integration (like what is thought to come from Amazon).

Read more about the Amazon Phone via Mashable,mas and follow the company’s announcement June 18 at 1pm ET.