Tips & Tricks: Custom Promo Video for Your Event App

Many Yapp customers ask us how to increase adoption rate for their apps. Our response? A promo video is a must-have! There is no denying that video is becoming the medium of choice for consumers online. According to HighQ, in 2017 video will take up 69% of consumer internet traffic!

Watch the below promo video from The Alliance about their app touting how easy it is to download Yapp.

When it comes to promoting your app, the key is to start communication about your app weeks if not months prior to the event via several channels that your attendees prefer. One of the best ways to promote your app, create hype, and provide a quick tutorial for it, is to create a short promotional video. It is the best way to communicate the benefits, show the key features and even add your brand personality to it, all in seconds.

Promotional videos, when done right, can help build upon the other channels you are already promoting your app through such as website, email, social media, print-outs and even in-person. In fact, the combination of content with a clear, short, interesting video is the formula for increasing adoption rate.


With that said, we understand that you may not have the time or resources to create a promotional video for your app. That’s what we’re here for!

We’ll create a custom promotional video for your app. Simply email us at with your request and we’ll get the process started right away.