Quick Summary
- Yapp explains how to make the business case for using an event app at your next event.
- Clear benefits like better communication, attendee engagement, and reduced printing costs help decision-makers see the value faster.
- Event planners who need internal buy-in for an app purchase will benefit most from this guide.
You researched the right features and app providers and you’re ready to take your next event mobile with Yapp. But now are you worried about how to convince your boss and other colleagues? We have you covered!
We’ve created a fully customizable presentation resource to help you make the case for an event app and clearly show how it supports attendee experience, event goals, and ROI.
You can also use our Event App Marketing Guide for additional templates and talking points to support your proposal.
This How to Sell Your Boss on an Event App by Yapp PPT has 3 main components:
- Statistics
- Attendee benefits
- Alignment with business goals
- Show them the facts: Start off with some statistics that show the benefits of an event app. Show that attendees are on mobile and your event needs to be there too!
- Highlight the benefits for attendees: Attendees are the center of your event so it’s important that a mobile app is going to help Mobile event apps help inform and engage attendees so their event experience is enhanced.
- Make a connection with their goals: Put yourself in your boss or colleague’s shoes – what does he/she care most about? What is his/her business priorities and goals? Depending on what their role and department is, here are what some priorities could be:
- CEO – Show off the numbers. What will the ROI be from the event app and how will it help improve the overall event performance?
- Marketing or Communications Head – Keeping up with trends and communicating efficiently are important to marketers. A mobile event app is perfect for both!
- Board of Directors – Your board’s focus is on engaging members of your nonprofit community to ensure growing membership base. A mobile event app will help members feel more connected to the mission, get more out of the event and hence motivate them to continue to stay part of the community.
- CTO – With so many priorities and business requirements, the CTO will be happy to hear that 0 tech resources are needed to get a mobile event app with Yapp. Plus, don’t forge to highlight the 3 privacy settings that allow for top notch security.
Need help customizing these assets? Email us at support@yapp.us and we’ll be happy to help!
