It’s no secret that companies across the globe have gone all-in on social media. We have seen extensive ad campaigns on social platforms, active and engaged social media departments, and the use of social media influencers. How do membership-oriented organizations use social platforms like Twitter and Facebook to bring in new members, and engage and […]
Few things are as frustrating as launching an exciting new tool only to see it fall flat on its face because nobody uses it. Just building an app doesn’t mean that people are going to jump right in and engage. In fact, creating your app is the easy part, ensuring event app adoption by attendees […]
Are you a marketer or event planner in charge of getting the word out about the mobile event app? You know it’s pertinent to have a flushed out strategy in order to increase the event app adoption rate and get a better return on your event app investment. That’s why we’ve worked on this eBook: An Event […]
You did your research – Google, talked to colleagues, had sales calls, did a few trials – and finally settled on the mobile event app for your next event. You’re excited about the time, money, resources and stress this mobile event app will save you compared to massive email chains, paper agendas and running to the […]
Mobile apps for events have become the norm at nearly any event you may attend. Mobile penetration is close to 90% so we know event attendees are on their mobile devices. However, lack of a proper or no event app marketing strategy at all can severely hurt event app adoption rates. The best way to […]
Your employees are on their smartphone during work. That is a fact of the workplace in the 21st century. On average 3 hours and 15 minutes are spent on mobile apps every day. Another fact of today’s workplace is that only 29% of employees are fully engaged at work. So why not turn that small […]
When working on an event, planners have an immense amount of work on their plate for every single event – finding a venue with reliable Wi-Fi, figuring out the right content for the event, reaching out to speakers, finding sponsors, and much, much more. No wonder, event planning is the 8th most stressful job. Event […]
All conference, meetings and event planners will agree that mobile event apps are fast becoming a must-have on the event planning checklist. We recently looked at event planning statistics that show 10 reasons why every event needs a mobile event app. However, there are still organizations who are using some mix of printed paper programs, […]
You’ve been there – you vetted dozens of mobile event app providers, looked through hundreds of feature choices, got approval from your boss and finally have the perfect mobile app for your event. Fantastic! But wait – your job isn’t done yet. You still need to get the word out about your event app. The […]
Mobile apps have been a part of the event technology world for years. Today, events of all sizes in every industry leverage mobile event apps for a variety of reasons. Lately, with the increasing use of smartphones the benefits of mobile apps are even more amplified. However, many organizations are not adapting mobile apps. Organizations […]
ANNOUNCING: NEW FEATURE ENHANCEMENTSEvery day we continue to build out Yapp to make apps for your events or groups better. Today, we bring you two more feature enhancements. SESSION FEEDBACK As an organizer, you want to know how your participants feel about your programming. That’s exactly what you’ll learn with Yapp’s new feedback feature. Your […]
Today, April 22nd is Earth Day. Earth Day is a movement that started in 1990 to spread awareness about the importance of taking care of our beloved planet, Earth. “Only when the last tree has died and the last river been poisoned and the last fish been caught will we realize we cannot eat money.” […]
