Featured: 2016 WF&FSA Floral Distribution Conference App

“Using Yapp for WF&FSA’s 2016 Floral Distribution Conference was easy, effective and lucrative. Not only was the platform to build the app easy to use, but it also proved to be a great resource for communicating with our members. Lastly, we were able to cultivate additional revenue since we were able to sell the app as a sponsorship, which was a bonus win!” – Vincent Moulden, Digital Media Manager at Thompson Management & Associates (WF&FSA is a client of Thompson Management Associates)

About the 2016 Floral Distribution Conference 

The 2016 Floral Distribution Conference is an annual event presented by WF&FSA. Through the years, the Conference has become known as the place where the floral industry meets and this year over 800 attendees enjoyed great networking and educational opportunities over the course of three days.

Peek Inside the App

App Features Used

  • Schedule page for the conference agenda
  • People pages for presenter bios of attendees, speakers, staff and board
  • Custom URL for the app
  • Documents page for floor plans and session handouts
  • Sponsors listing
  • Image and text pages for their app sponsor
  • Social Feed
  • Teams and Multiple Admins

Explore the app first-hand!

To download the app on a mobile device:

  1. Visit http://my.yapp.us/VTDUYR on your iOS or Android device and follow the instructions on the page.
  2. You’ll be asked to install Yapp from the app store (if you don’t have it already).
  3. Open Yapp and tap “Download an existing Yapp” and your app will appear.

To view the app on desktop: Visit http://my.yapp.us/VTDUYR.

Why we love this app:

The WF&FSA app incorporated the WF&FSA brand and product as well as the app sponsor, Valley Springs, beautifully on the app cover. Valley Springs also had a dedicated page in the app that was set as the first page so everyone saw the ad every time the app was opened. The remaining sponsors were presented in a listing with a note on what they sponsored and a link out to their website. The beauty continued with posts in the Social Feed from attendees throughout the event.

About WF&FSA

WF&FSA is a dynamic business organization uniquely positioned to provide our members with the information, services and support you need to remain competitive in today’s constantly changing market. Our current roster of member organizations includes wholesaler-distributors, hardgoods manufacturers, domestic growers, hardgoods importers, fresh floral product importers, transportation providers, sales representatives and other service companies.