Tag Archives: maria

What is Yapp’s App Builder Actually For?

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Quick Summary

  • Yapp explains the practical use cases behind its app builder so readers understand what it can actually do.
  • The post connects app creation with real needs like events, communities, and communication.
  • Prospective users trying to decide whether Yapp fits their goals will benefit most from this article.

It does beg the question then as to why the app builder has been developed at all. There is an insight from Yapp co-founder Maria Seidman that this could be very similar to what happened in web design where designing a website from scratch is now not the only way to get online, because of the ease of creating a blog or WordPress website. She said:

“[With web pages], tools came into the market that made it really easy for people to create a blog or a website for the PTA,” Seidman says. “We think the same thing will happen with apps, but at a much more rapid rate.”

Thanks to Best Website Builder HQ for the mention!

A Yapp Made in Heaven

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Quick Summary

  • Yapp marks an early founding milestone and introduces the purpose behind the app builder.
  • The post contributes to the company’s origin story and explains the vision behind easier app creation.
  • Readers interested in Yapp’s founding and early mission will benefit most from this update.

“Maria Seidman, former vice president of digital distribution at Warner Bros., decided to found a new company to “democratize the app market” and make it affordable for every person on the planet to build their own app.”

Read more here.

How mobile should you be?

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Quick Summary

  • Yapp explores how important mobile strategy is for modern communication and event experiences.
  • The post encourages readers to think more seriously about mobile-first access, convenience, and engagement.
  • Organizations deciding how much to invest in mobile experiences will benefit most from this article.

Today’s “service announcement” by Google http://dthin.gs/rFD515 that businesses need mobile websites brought me back to 1996.  Agencies were telling and selling companies they needed a web presence and the first self service platform, Geocities, launched.  It was the dawn of the web as marketing and today Google reminded companies that the dawn of mobile marketing for SMBs has begun.  Today, more than half of SMBs (http://bit.ly/vV9KBI) still don’t have a web presence of any kind so the journey will be long.

“Apple has sold the concept we need an app for everything on the Internet,” says All Things D.  Do companies need a mobile website or a mobile app or both?  That of course depends.  If a company wants their basic brochureware to work on mobile devices, they need a site that is optimized for mobile of the kind Google is pitching.  If they want deeper, more sophisticated, direct relationships and interactions with their customers or partners, they probably need an app.  Look at SunPac, a mobile site Google focuses on.  Now look at the native iOS app.  The latter is baked with native specific functionality and more engaging design.

So the question isn’t really should you be mobile?  It’s how mobile should you be.

—Maria